10 Real Estate Branding Examples That Will Inspire You

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Let’s explore the best real estate brands to help inspire you. At Finn & Gray, we know it’s so much more than your logo but getting inspired is usually the first step.

These real estate branding examples showcase the power of a well-crafted logo and identity design in various niches within real estate. Whether you are an agent, broker, property manager, or commercial real estate (to name a few), your brand is and needs to be your top priority.

Finding inspiration from successful real estate logo examples can be a helpful first step on the road to a better brand. To stand out, be trusted, and chosen, first you must understand who you are, why people should choose you, and who you are talking to. This concept, also sometimes referred to as brand strategy, is imperative before starting down the road of your logo design.

First Step: Brand Strategy

If you’re confident in your brand strategy, feel free to move ahead. However, if you’re still defining your audience, understanding their needs, or pinpointing what sets you apart, it’s crucial to focus on refining your brand strategy. At Finn & Gray, we offer two distinct pathways to help you explore and enhance these elements, ensuring your brand not only meets but exceeds expectations.

Option A: DIY Strategy

If you are on a budget and need to get a handle on this, use our free brand playbook!

Download the FREE Real Estate Branding Blueprint

Feeling lost in the crowd and struggling to catch the attention of potential customers? This download is your first step toward standing out and capturing those elusive leads.


Option B: Brand Strategy for you

Finn & Gray offers a workshop to help you determine your mission, vision, and values. We walk through our brand playbook with you in person or virtually and also get you comfortable before starting down the path of your brand identity. This is a crucial first step.


10 Real Estate Branding Examples

These 10 real estate logo examples are excellent and we’ll explain why in each example.

1. COEUR Real Estate

We’ll start off the list strong, with one of our favorite real estate brokers and team, COEUR. Based in Hastings, MN, COEUR real estate is a leader in residential home buyers and sellers.

2. Growth Real Estate

We appreciate the upscale look, color palette and unique take on the house icon which is indicative of the investment angle this company has.

3. Zillow

The zillow logo is simple and memorable. A key takeaway here is simplicity.

4. Andy Smith Real Estate

The color palette combined with the various marks of this logo are iconic and striking. We appreciate the vintage flare and pulling the locality in with the great lakes in the icon.

5. Westport


6. Wagon Wheel

This brand exudes elegance and, to put it plainly shouts trust.

Your brand is essentially how people picture your business in their heads—this includes your clients, partners, and employees. It doesn’t really matter if your business is big or small, or what it specializes in; people will form some basic opinion about it.

You can’t control what everyone thinks, but you can guide those thoughts toward a more positive image. That takes effort.

7. Homly

The designers signify…

The meaning of the logo is a room where each wall is a door to another room (on the architectural plans, the door is denoted by a similar symbol), which symbolizes the infinity of options for choosing a home.

8. Fitzjohns

Property branding is a key checkpoint for individuals looking to rent. If you exude a set of standards through your interiors, they should be matched with impeccable branding, like Fitzjohn’s. This place pays off every touchpoint of their brand: interiors, exteriors, collateral, branding, and visuals.


9. Gina and Renae Real Estate



10. Altitude Real Estate


Why these examples matter

These real estate logo examples are more than just pretty designs; they encapsulate the essence of the brand. A well-designed logo can communicate a brand’s identity, values, and professionalism at a glance. For instance, a logo featuring a creative use of a key might symbolize access, tapping into the emotional aspect of homebuying.

Color choice in logos also carries meaning. Blue can evoke a sense of trust and reliability, while green might suggest growth and investment.

How we choose fonts also plays a role; a strong, bold typeface may be chosen to convey stability and strength, whereas a more elegant serif might be used for luxury properties.

What sets apart the these 10 top real estate branding examples is their ability to be memorable and distinct while still remaining functional across various mediums, from business cards to websites to signage. Analyzing these logos gives us insights into how top brands marry aesthetics with strategy to create a visual symbol that resonates with their target audience.


Download the FREE Real Estate Branding Blueprint

Feeling lost in the crowd and struggling to catch the attention of potential customers? This download is your first step toward standing out and capturing those elusive leads.


How to choose a logo designer

Choosing the right partner for your branding needs is crucial, and Finn & Gray has built a reputation as a reliable ally in the real estate branding space. With in-depth industry knowledge and a commitment to understanding the unique aspects of each client’s business, we develop branding strategies that resonate with target audiences.

Our collaborative approach ensures that every facet of your brand’s identity is crafted with precision and intention. We champion a comprehensive approach that extends beyond just your logo. We believe in bringing you an entire brand experience—from your online presence and marketing materials to the subtle nuances of client interactions. This strategy ensures that every facet of your brand communicates your core values consistently and effectively, helping you make a lasting impression.

We pride ourselves on being more than just a service provider; we’re a partner invested in your success. Our track record of successful branding for real estate professionals speaks to our ability to deliver not just creative excellence but strategic, results-driven branding solutions.

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