F45 Training Social Media Design Team
Designing the visual narrative of the workout for all
Industry
Fitness, Wellness
Scope
- Local Marketing Support
- Email Design
- Photography
- Design Team
- Marketing Collateral
The Client
F45 Training is a global fitness community specializing in innovative, high-intensity group workouts that are fast, fun, and results-driven.
The Challenge
As the Woodbury and Stillwater fitness industry became increasingly competitive, F45 Training faced several challenges in effectively reaching and retaining their target audience. These challenges included: member retention and acquisition, social media engagement and presence, and optimizing their communication to members through strategic email.
Our Solution
Finn & Gray, a leading creative agency with experience in the fitness industry took the challenge in hand in 2021 and has been working with F45 ever since. We are the design team for both studios, working monthly with our studio owners to create a comprehensive marketing calendar, social media assets, and email marketing.
Brand Photography
We just love filming with F45. There are never as many moments as during a workout to get the true raw emotion.
Member Social Signs
Encourage member share and commitment, we created a set of signs for the studios to use to gather content. These posts make for a moment of recognition for the member who is putting in the hard work and committing to their fitness goals.
Social Content
- Developing and executing a social media strategy
- Creating and scheduling engaging content
- Analyzing social media data and reporting on results
F45 Training Playoff Event Photography and Video
Design Team
As the design team for F45 Training, we are responsible for developing and executing a wide range of creative projects for F45 Training, including: direct mail pieces, print and digital collateral designs, event signage and graphics, TikTok and Instagram reels. We are committed to helping F45 Training achieve their social media marketing goals.