As we are further into 2024, I think it’s pretty clear that most business owners know that you need a homepage, about page, and a contact page for pretty much any website much less a painting company website.
However, certain pages are fundamental to the structure of your site, providing essential information, navigation for your visitor, and optimizing your search result location. We’ve outlined six must-have pages for your painting company website. These are crucial for any successful website and stay tuned for the end to see some bonus pages that will help your user experience and SEO.
Painting Company Website Must-Haves
1. Homepage
Modern Day Digital Storefront
Back before the internet, your physical storefront was your first impression. Now, we have homepages, lucky for many of us who don’t have physical storefronts any longer. Here is where you’ll need to impress with stunning photos of work you’ve painted or a clear, simple message with how you do business differently than the competition. You’ll want to spend most of your effort on your homepage calling out the problem [not wanting or having the patience to paint yourself], how you fix it [hire us], and what the end result will be [a space you love].
- Introduction: Brief overview of what it is you’re offering the viewer
- Featured Content: Highlights of products, services, or blog posts
- Visuals: Engaging images or videos that represent your brand or purpose
- Testimonials/Reviews: Social proof to build trust with new visitors
- Calls to Action (CTAs): Direct visitors to take action, such as get an estimate, schedule a call, or learn more
2. About Us
Let’s get to know who we’ll be working with
Business is usually done person to person which is why an About page is necessary. It’s the consumer’s chance to get to know you, who you are, and what you ostand for. This is a great place to share your business story. However, know that people come to you to solve problems. They aren’t looking to learn your life story. So keep your story brief but on brand.
- Mission Statement: Clearly state what your painting company stands for
- History: A brief history of your company or personal journey
- Team Members: Introductions to key team members with photos
- Company Values: What values drive your business decisions and customer interactions
- Media Mentions: Highlight notable press coverage or awards
3. Services
What do you paint?
What do you offer? If you are a painting company, obviously painting services. 😉 But clearly define what that means. Do you stick to just home exterior painting? Do you also paint interiors? What about cabinets? You could even break it into each room for interior painting. You just need to explain what it is you do.
- Product/Service Categories: Organized listing of what you offer
- Detailed Descriptions: Clear and compelling descriptions of each product or service
- High-Quality Images or Videos: Visual representations of your offerings
- Pricing Information: Transparency in pricing quotes, this is optional and totally based on your market
- CTAs: Encouraging purchases or bookings
4. Process Page or Section
How will it work from start to finish
People need to know and understand how they will benefit from your service and thus the process from start to finish. Aim to explain your process on the website in three to four steps. If you have more (and many of us do), explaining that on a call or email is much easier to digest than seeing 17 steps on a website. Keep it simple but honest.
- Product/Service Categories: Again you’ll need to mention this in case they landed here from Google
- Simple steps: Clear and compelling descriptions of each step of your process
- Video: Visuals go a long way when it comes to explaining a process. What’s great about video is that you can repurpose it for your Instagram, facebook, email campaigns, and more.
- CTAs: Encouraging booking with a call to action like “We make it easy. Schedule a quick 15-minute call to chat about your project.”
5. Case Studies Page
Customers need proof of excellence to believe you can do what you say
Exploring a case study page is like reading and watching a story take place. It’s telling the potential customer not only that you are capable of doing the work but it’s saying others like you have hired me and love me. It’s validating their feelings of wanting to work with you.
- Customer Testimonials: Authentic reviews from your customers or clients
- Case Studies: Detailed stories of how your product/service solved a problem
- Video Testimonials: More engaging and personal accounts of customer satisfaction, again you can re-purpose this with
- Before and After: If applicable, show the impact your work has made through visuals
- Trust Badges: Any relevant certifications or accreditations
6. Contact Us
Let’s talk about working together
The customer will need a way to reach out. You’ll want to give them many forms of communication. We recommend a contact form, phone number, email, and some sort of scheduling tool, like Calendly.
- Contact Form: An easy way for visitors to reach out directly
- Map and Directions: For those who need to visit your physical location
- Business Hours: Informing when they can expect a response or visit
- Social Media Links: Additional ways to connect with your brand
- FAQs: Addressing common questions upfront
Remember, these are the foundational pages that set the stage for your website’s success. Ensure each page is well-crafted with clear intentions, and you’ll not only provide value to your visitors but also create a strong online presence for your brand.
Bonus Pages
Give the people what they want
- Careers: Highlight your company’s growth and invite talented individuals to join your team by showcasing available job opportunities and company culture.
- Warranty: Reassure customers of the quality and reliability of your products or services with clear warranty information and support details.
- Testimonials: Create video stories of each of your painting clients and put them on a singular page so they make a statement and support your ability.
- Giving Back: Show how your painting company gives back by outlining charitable activities and partnerships.
- Specialty: Do you understand how to work in a quick timeline? Maybe you are “the guy” to call when someone else messes up. Explain this on your individual landing pages.
- Commercial Painting
- Kitchen Painting
- Bathroom Painting
- Basement Painting
- Wallpaper
- Other services