Designing the storefront for the best lightroom presets on the market
Wellness, Nutrition, Coaching
When Refined Co. approached us, there was a disconnect between her personal brand voice and the brand and its intended perception. To address this, we collaborated and brainstormed, getting to the heart of her brand identity and messaging. Through an exploratory session, we uncovered not only how Marta envisioned being perceived but also gained a deep understanding of her target audience’s preferences and expectations. As a luxury offering and an audience offering luxury photography, it only made sense to have passion, geniune, and engaging
In order to design a user centered Shopify website for Refined Co, we started with low fidelity wireframes figuring out the user flow. From landing on the homepage to checking out, every touchpoint should be on brand, easy-to-understand and light and airy. We also looked at the target audience’s desire to see before and after examples of the preset.
This really took hold with Marta and we used a slider element to showcase many examples of work. The product detail page was the other main focus. The intersection of variations proved to be a challenge for showcasing the options within one PDP page. We met it with custom icons and backend Shopify development connecting the pages.
