Oberon Company

A brand refresh for a world-renowned electrical arc flash safety gear company


Safety, PPE, Electrical


The Client

Oberon Company is the leader in the personal protective equipment (PPE) industry, specializing in arc flash safety gear and accessories. They are known for their innovative solutions in electrical safety, including the invention of the True Color Grey (TCG™) Arc Flash Face Shields, which revolutionized the industry by allowing workers to see true colors while protected.

The Challenge

Despite being recognized in the industry for being impressive and innovative, Oberon faced new challenges as competitors began to emerge, diluting their market presence. The evolving landscape highlighted the need for Oberon to differentiate themselves further and reinforce their position as the leading choice in arc flash safety gear. The team wanted to increase website traffic, boost sales, and refresh its brand to stay ahead and thrive.

Our Solution

  • Finn & Gray unveiled a new modern look paired with a leadership voice.
  • We created a new library of branded photography and video to use across all channels.
  • Catalog design that complemented the new refreshed brand.
  • Amazon A+ detail pages loaded with content to showcase the Oberon difference.
  • We redesigned and launched a refreshed website with SEO applied

The results

The overhaul was a resounding success, with the team really loving the new website and the enhanced digital presence. The improved visuals and professional video content significantly increased engagement, while the SEO efforts led to better online visibility. These improvements not only rejuvenated the brand’s image but also positioned Oberon Company attractively for acquisition. Subsequently, Oberon was acquired by SureWerx, a global leader in safety and productivity products. This acquisition is a testament to the success of the brand refresh and the enhanced market position achieved through Finn & Gray’s efforts.

Behind the scenes


Design that connects and
converts to grow your business.