NOLEO Care - Custom Shopify Website Design
A brand that tells the story and advocates for a healthier bébé
Industry
Direct to Consumer, eCommerce
Scope
- Brand Strategy
- Photography + Video
- Website Design
- Storybrand Framework
- Marketing Collateral
- Custom Iconography
- Custom Shopify Development
The Client
NOLEO is the French way to wipe baby’s bum. Instead of wipes, they ask you to consider this cleansing cream.
The Challenge
Finn & Gray collaborated with NOLEO to tackle their confusing website and brand positioning, resulting in a successful transformation. Through services including brand repositioning, custom Shopify website design, copywriting, the Storybrand framework, photo and video shoots, custom iconography, and Shopify custom development, they created a clear and engaging online presence.
Our Solution
The revamped website effectively communicated NOLEO’s offerings, leading to improved brand perception, enhanced user experience, increased conversion rates, and a strengthened visual identity. With a scalable e-commerce platform in place, Finn & Gray helped NOLEO establish a strong and memorable brand presence, positioning them for growth and success.
Brand Reposition Strategy
There was a fair amount of brand confusion when we started working with NOLEO. It was unclear what their offer was. We came in and helped reshape their brand narrative to forge a deeper connection with the audience. Leveraging the StoryBrand framework, our objective was to refine Noleo’s messaging, ensuring it not only reached their audience but also resonated deeply, addressing the core needs and desires of their target market.
The ultimate peace of mind - products that are good for them, backed by science.
Photography Direction
The visuals prominently showcased baby’s bums to communicate that the product was a replacement for baby wipes. The goal was to visually convey that NOLEO cleans, moisturizes, and protects the baby. By highlighting these key features, the photography aimed to create a clear association between NOLEO and its multifunctional benefits, using a combination of visual cues and supporting copy on the website and social graphics.
Custom Iconography
Custom Shopify Website Design
Discovery + Wireframes
Finn & Gray redesigned NOLEO’s Shopify website from the ground up. We focused on enhancing the messaging and user experience, ensuring a seamless browsing experience and enticing them to purchase. By incorporating a modern and clean design, we aimed to create a website that reflected NOLEO’s brand ethos and conveyed their product offerings effectively.
Intentional Photography
As we built out the website, we determined that we needed a quick and easy way to show that this product is for baby's bum. We determined the best way to do that was to show it.
