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Moss Optical

CASE STUDY

Moss Optical

Minneapolis Optical Marketing Campaign

DATE

Brand Campaign - 2018
Content - Ongoing

DELIVERABLES

Brand strategy
Brand campaign
Photography + Video
WordPress Web design
Social strategy
Digital 

RESULTS

Increased store traffic
Growth in eye appointments
Sales up 56% YOY

INDUSTRY

Retail - Safety Apparel

ABOUT THE PROJECT

In celebration of serving the Minneapolis community for 100 years, Moss Optical teamed up with us to revitalize their established brand through fresh lifestyle photography, enhanced print collateral, and a brand spankin’ new website.

Through creating a campaign execution for the brand, we were able to bring marketing touchpoints from every customer journey moment. This helped ensure that Downtown Minneapolis skyway foot traffic wasn't their only way to stay in business.

Moss Optical website mockup design

Tying back to the Moss Optical roots, Minneapolis was the cornerstone of our photo shoot — from local coffee shops to the stunning backdrop of the city.

moss optical website before finn and gray
moss optical website design layout homepage

We gave the Moss website a stunning facelift, showcasing the brand photography, local-play-on-word headlines, and a fresh & modern layout.

BEHIND THE SCENES

woman taking photo of model on street finn & gray
moss optical marketing campaign minneapolis prep

Do you have a project?

Let's get to work!