Moss Optical
CASE STUDY
Moss Optical
Minneapolis Optical Marketing Campaign
DATE
Brand Campaign - 2018
Content - Ongoing
DELIVERABLES
Brand strategy
Brand campaign
Photography + Video
WordPress Web design
Social strategy
Digital
RESULTS
Increased store traffic
Growth in eye appointments
Sales up 56% YOY
INDUSTRY
Retail - Safety Apparel
ABOUT THE PROJECT
In celebration of serving the Minneapolis community for 100 years, Moss Optical teamed up with us to revitalize their established brand through fresh lifestyle photography, enhanced print collateral, and a brand spankin’ new website.
Through creating a campaign execution for the brand, we were able to bring marketing touchpoints from every customer journey moment. This helped ensure that Downtown Minneapolis skyway foot traffic wasn't their only way to stay in business.
Tying back to the Moss Optical roots, Minneapolis was the cornerstone of our photo shoot — from local coffee shops to the stunning backdrop of the city.
We gave the Moss website a stunning facelift, showcasing the brand photography, local-play-on-word headlines, and a fresh & modern layout.
BEHIND THE SCENES
