Kidizen Creative Campaign

Designing a scroll-stopping creative campaign for the largest kids fashion marketplace

Industry

Wellness, Nutrition, Coaching

Scope

The Client

Kidizen, an online marketplace established in 2014, has quickly become a leading platform with 800,000 registered users, specializing in the resale of used children’s apparel. As a dynamic player in the online resale industry, Kidizen aimed to enhance its marketing efforts for back-to-school and summer campaigns.

The Challenge

With the goal of creating eye-catching back-to-school and summer campaigns, Kidizen identified the need for visually appealing photography, ad designs, email marketing collateral, and engaging TikTok videos. The challenge was to capture the essence of playful children’s fashion while showcasing the variety of items available on the platform.

Our Solution

Our solution involved a multi-faceted approach to elevate Kidizen’s marketing initiatives. Photography for the campaigns was shot in Florida, creating a sunny and vibrant backdrop to align with the summer theme. Product photography featured colorful backdrops, creating a visually enticing showcase of children’s apparel and accessories. For more engaging content, we produced stop motion videos, highlighting the charm of Kidizen’s offerings through adorable child models. The incorporation of playful and lively elements resonated with the brand’s identity and target audience. The TikTok video production further amplified Kidizen’s presence in a popular and dynamic social media platform. In addition, the email marketing designs were crafted using Kidizen’s colorful brand palette and playful illustrations. This ensured a cohesive and visually appealing representation of the brand across various touchpoints, reinforcing Kidizen’s identity as a vibrant and user-friendly online marketplace.

LET’S DO THIS

Design that connects and
converts to grow your business.