An updated brand and website for a world-renowned franchise support tool
Franchising, QSR, Restaurants
Delaget is a quick service restaurant franchise vendor that will aggregate all your restaurant’s data into one easy-to-read dashboard.
Delaget came to Finn & Gray with an outdated brand and website – they wanted to create a bright, bold and attention-grabbing brand and website that captured attention of franchisees and franchisors alike.
Finn & Gray alongside the Delaget team took a comprehensive approach to transform Delaget’s brand and website, ensuring they align with the company’s strategic goals and resonated with and grabbed the attention of its target audience. The key steps in this process were as follows:
We crafted brand guidelines to ensure consistency across all brand touchpoints which included a specific photo direction. The visuals of the brand should be bright, unique, and food-driven. This helps keep the cohesive brand essence of Delaget top of mind when a customer sees a bright, vivid food photo.
We designed a user-centered website for Delaget, enhancing their content strategy with compelling copy and visual elements.
The team wanted a visual that would easily communicate that Delaget has many vetted providers and all data will flow through their systems.
All the graphics, illustrations, and icons created for the Delaget project ensured a clear message: Delaget’s products are easy to use and understand!
