Schitt’s Creek took a broken 2020 and made it whole. With it’s perfectly-written comedy to it’s amazing talent on screen, I (Amanda) was entrenched with the perfect wit of this show. I also totally loved the riches to rags story that brought the perfect slew of business know-how. From day one we learn you’ll want to know the financials of your business first hand.
While you oscillate on that, here are five business lessons that you can take from Rose Apothecary.
ATTENTION: SPOILER ALERTS AHEAD.
If you are a planner, like me, you might feel the need to have a 100% bullet proof, written out business plan, a 10-year plan, 5-year plan, and 1-year scope. Wrong. What you need is a good idea. David Rose did minimal planning which was obvious when he met Patrick for his business license. But what he had was a great idea and something the market wanted. And look at what his business turned out to be.
If you need a plan (because let’s be honest some of us are wired that way) then we have a great book recommendation that takes you slowly through the process so as not to overwhelm you.
Rose Apothecary took Schitt’s Creek to the next level with its simple, modern, and thoughtfully developed brand. How you show up in the market has to be unique: you need to have a brand vibe, message, and visuals that talk to your customer. And if you are doing everything right all your brand touchpoints will have the aesthetic so the consumer immediately knows that it’s yours.
Great examples of this in the marketplace today:
What is a good brand vibe?
In Schitt’s Creek Season 5, Episode 10 (Roadkill) we see what happens when one comes up with a great idea or business venture and then inevitably someone comes along and copies you. Some say that imitation is the sincerest form of flattery but really it can be rage-inducing!
Wendy: “David, what would I do without you?”
David: “I literally don’t know, Wendy.”
―Wendy Kurtz and David Rose
At Finn & Gray, we have seen our work copied and you may have experienced this in your industry, as well. Just know that someone probably will and that’s okay. Because it’s not yours. This becomes a bigger problem when the plagiarist does exactly what you do and intends to just beat on price. Copyright law is something you should add to your to-do list if the above is the case.
When David was unpacking a multitude of boxes prior to the opening of Rose Apothecary, his business partner questioned him. But he had already thought this one through. Simply put, he made a smart business decision with a limited understanding of his market to make inventory with a consignment model.
Thinking through overhead and full product cost (marketing, operations, shipping, etc) are what will make or break your success. Don’t feel the need to stick to the usual way folks go about doing this – find your own way if you want. Just know you need to think outside the box.
When Rose Apothecary needed to draw more business, they decided to hold an open mic night. What a great idea. We know that COVID-19 has put a damper on in-person marketing techniques but with a little creativity, you too can partner with other local brands or have an outdoor event. It’s time to brainstorm some ideas to continue to bring in business.
I’m only doing this because you called me rude. And I take that as a compliment. -Stevie Budd