Lisa came to us with a desire to create a new kind of travel agency. She wanted to show people that travel can be stress-free and with the right person behind you, listening to your goals, you can have the trip of a lifetime. While booking sites seem to be easy, in reality they can be difficult to navigate and overwhelmed with choices.

We set off on a strategy to focus Lisa’s brand on creating an enjoyable, easy travel experience. We started off with a naming exploration. After collaborations with Lisa, we landed on spin. It’s derived from the saying “spin the glove and go.” Once the name was set the website fell into place with the attitude of the target audience being our main focus: stress-free, easy-going travel.