Noleo Care came to Finn & Gray to improve conversions on their shopify website. We articulated the brand position, dove into the target audience to determine their needs and re-crafted the message with both customer and company offerings in mind. To really nail the message, we completed a two-day photo and video shoot to capture content that was on message and on brand. 


• Brand reposition
• Photo + video shoot
• Website design
• Storybrand framework

• Copywriting
• Custom iconography
• Shopify custom development

An incredible product that is safe for
baby and the environment.


As we built out the website, we determined that we needed a quick and easy way to show that this product is for baby's bum. We determined the best way to do that was to show it. 😉

In just six months, Finn & Gray unified the NOLEO message and visual elements across their Shopify website and digital channels. The new aesthetic showcases a clean, honest, and empathetic brand with custom icons, beautiful timeless photography and a clean and clear website.