NOLEO Care is the number one product to protect your baby’s health and the earth! The three-in-one formula allows you to clean without wipes while protecting baby’s bum. When they came to Finn & Gray, they needed to clarify their message, update their look with photography as well as get a Shopify site to feel proud of and grow with. We had a fun time creating the new look and feel for NOLEO. 


• Brand reposition
• Photo + video shoot
• Website design
• Storybrand framework

• Copywriting
• Custom iconography
• Shopify custom development

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A customized shopify site brought the attention to their message: NOLEO is better for your baby than traditional wipes. We crafted an easy-to-navigate website with subscription features.

With each photo taken and asset created, we looked through the brand lens of approachability and credibility [yet still playful & fun], careful to ensure that was conveyed well.

In just six months, Finn & Gray unified the NOLEO message and visual elements across their Shopify website and digital channels. The new aesthetic showcases a clean, honest, and empathetic brand with custom icons, beautiful timeless photography and a clean and clear website.