finch + daisy

ABOUT THE PROJECT

Minneapolis firm, Finch & Daisy, came to Finn & Gray with a desire to create a logo design that would be more professional & modern, yet still maintain a feminine feel, without being too whimsical.

In the end, we created a logo system that maintains just the right amount of whimsy, but is thoughtful, timeless, and tidy. Scroll down to see the old and new logo comparison.

DATE

December 2019

DELIVERABLES

Logo Design
Branding
Collateral
Style Guide

RESULTS

↑ Brand Awareness
Logo Modernization
2022 Best Logo Design Winner

INDUSTRY

Services - Business Consulting

With the finch representing a deeper meaning to the company’s founder, we made it the MVP of the new logo design, giving it a modern flair that is strong enough to stand on its own.

Let's get to work!