A logo design, but so much more

At Finn & Gray, we don’t just create a logo. We build you a brand that lasts for years to come.

brand building company - f&g logo design

Does your logo capture customers?

Our process isn’t simply getting a logo — it’s about creating a blueprint that we call your brand system. Every business needs a brand system to stand out and get leads. 

We hand craft a logo, marks, color palettes, and fonts that will be uniquely yours. We only do original work that encompasses your values, ethos, and vision while working hard to attract your ideal customer and just…clicks.

Our custom brand packages provide a space for you to launch (or relaunch) your brand with a strong personality that builds audience intrigue from the first interaction.

Who is this for?

Our brand packages are for any business, new or established, that want more than a cookie-cutter logo. You got into business to make an impact (and sales). We are here to make sure you look legit, reflect your vision, and stand out to your audience.

Strong, distinctive brands are trusted

81% of consumers need to a trust a brand to consider buying from it
– source

The Branding System

The Finn & Gray logo design packages include a mixture of elements, depending on your individual business needs.

What are these files and why am I getting them?

You'll need various formats for different use cases. Learn more here.


Starting at $3,000


2-6 weeks
(depending on scope)

Payment Plans

Available upon request

What the Brand System looks like


Our Client Successes


The process was seamless (and a great time)!

Ami & Amanda are phenomenal. From initial introduction through final design, the process was seamless (and a great time). I cannot express the amount of professionalism, expertise, and fun we had each time we met/worked through designs. We would recommend Finn & Gray time and time again because we have the confidence that all those who work with them will have a fantastic experience. Thank you!!!

-Ayden Mains
Heritage Real Estate

Logo Design Testimonial Headshot, Ayden Mains


What's the process?


Frequently asked questions

When considering a partnership for your brand and web design needs, working with Finn & Gray is an excellent choice. We bring nearly 20+ years of award-winning experience in the industry to each project we do. Finn & Gray has proudly served various industries and businesses through our custom brand and web design services. Equipped with a visual foundation for growth and success, our clients have witnessed remarkable results, with many doubling and tripling their revenue following their design and brand experience. We are committed to delivering exceptional design solutions tailored to your unique needs.

Time is of the essence! Expect your logo to come to life within 4-6 weeks, with each stage of the process reflecting the dedication we bring to the creative table. Need it faster, like yesterday? We have a design intensive you might find better suited to your needs. Get on our schedule and we’ll chat through options during our intro call.

Absolutely! We’ll fine-tune until your logo checks all of your boxes. ✅ We include up to 2 revisions. We usually have it nailed down after one revision, for reference.

We’re all about transparency, but because each project is custom, we quote it that way. To find the right package for you, we recommend a quick call with our team. If you’re in the info gathering stage, which we completely understand, please note that our projects begin at a minimum investment of $3,000. This is our starting point, but smaller projects that follow may cost less. Of course, there are exceptions to this so please don’t hesitate to reach out.

Absolutely! We have a solution we often recommend for many of our clients: The Finn & Gray Trifecta – It’s our branding suite coupled with a full website and a custom photoshoot to really tell your story and set you apart.

A brand building company is different from a freelance logo designer. We take time learning about your brand story, essence, ethos, and future. Armed with this information we can craft a brand that will last you for years to come, making your investment pay off within the first year.
It’s a vibe. 🌈☀️ A moodboard is a visual tool that communicates our concepts and visual ideas. It is a well thought out and planned arrangement of images, materials, text elements, etc. that is intended to evoke or project a particular style or concept. Moodboards help stakeholders visualize the intended look and feel of the final design and ensure everyone is aligned on the project’s vision before moving forward.

What it isn’t. Though the moodboard isn’t the logo itself, it gives you an idea of what the finished product will look like and allows both you and us to agree on a direction before too much work is done. This helps avoid any misunderstandings that can result from just describing a design concept verbally.

Absolutely! We understand that Rome wasn’t built in a day. We offer flexible payment plans to make your branding journey as smooth as silk. 

We ask our clients to accept their proposal through our preferred project tool, Bonsai.

  • 25% of each deliverable is due upfront.
  • Remainder is due upon completion of each deliverable

After 15 years designing for many businesses, we crafted the Trifecta to be the perfect starting point to getting your business to a consistent and trustworthy space. 

We firmly believe this is one of the best investments you can make in your business. Your logo is the first impression. It has the power to make or break how a potential customer views your business. Are you trustworthy? Are you professional?

Your logo and overall brand will help inform customers of these answers just by how it shows up. Having a quality brand that represents your product or service is key to being memorable and relevant.

A logo design is a significant part of your brand, but it’s just the tip of the iceberg. It’s a unique symbol or wordmark that represents your business, making it recognizable at a glance. This element is pivotal, as it often forms the first impression of your brand. However, a logo by itself is like a character without a story – it lacks context.

On the other hand, a branding suite extends far beyond a logo. It encompasses a variety of components designed to create a cohesive and compelling brand identity. This usually shows up as secondary logo elements, ads, website mockups, business cards, email templates, social media graphics, brand guidelines, and more. Each element is meticulously crafted to ensure consistency across all platforms and touchpoints.

The branding suite embodies your brand’s color scheme, typography, imagery, and voice, creating a uniform narrative that resonates with your audience and reinforces brand recognition. It’s not just about looking good; it’s about creating a lasting, meaningful connection with your customers.

We’re not just a design agency; we’re your local brand enthusiasts, capturing the essence of Minnesota in every logo design. Think of us as your creative compass letting L’Étoile du Nord guide our way.


Read logo design & branding resources

Lets get your brand to a better place.

Getting started with a Finn & Gray project is easy! Simply select a date and time that works best for you to kick off with a quick discovery.

What to expect:

Let's chat