Today we’d like you to meet Sarah, the founder of a local bakery that has been around for seven years. She’d built a loyal customer base, an ever-evolving menu, and a growing social media presence. She has been feeling a disconnect as of late, though, to her original logo design.
When Sarah first launched her bakery, it was all about small-batch, homemade treats, with a modern vibe. But as the business grew, it evolved. It wasn’t just a bakery anymore; it was a catering service, a hotspot for community events, and a supplier for local stores. While the business had shifted to embrace new opportunities, her brand didn’t.
Sarah knew it was time for a change, but she felt overwhelmed and worried about her current customers. Was it worth the cost to change the logo after all these years? Did the design have to incorporate every new service her bakery offered? Would rebranding really make a difference?
First impressions matter
Your logo is often the first impression potential customers have of your business. However, there are many myths surrounding logo design that can lead businesses to skip it yet ANOTHER year.
Today, we’re debunking some of the most common logo design myths so you can make informed decisions and create a brand identity that truly reflects your business.
Let’s just jump in!
Myth #1: Your logo has to show exactly what you do
A logo doesn’t need to illustrate your product or service to be effective. Some of the most recognizable logos, like Apple and Nike, don’t directly represent their products. Instead, they focus on conveying a feeling or story that aligns with their brand’s identity.
Tip: If you want to represent what you do, consider using something abstract or icons that suggest your brand’s values rather than specific items. Give the designer the problem, ie “I want to include that we are a pickleball company in the logo somehow but not in an overt way.” This way the designer can come up with creative solutions to your thoughts.
Myth #2: Complex logos are more impressive
Simplicity is key! Clean, simple logos are easier to recognize and remember. A complex design might seem impressive, but it can be difficult for customers to recall or identify quickly. The best logos stand the test of time by being straightforward and easy to recognize.
We aren’t saying complex logos don’t work. We only want to call out that you should look at your core values as a company and decide if a complex logo is helping or hindering your progression.
Tip: Aim for a logo that passes the “one-second test”—can someone identify or recall it within one second?
Myth #3: You Must Follow Design Trends
Trends come and go, but your logo needs to stand the test of time. While it’s okay to take inspiration from current design styles, a timeless logo will serve your brand for years without becoming outdated. Instead of jumping on the latest design bandwagon, focus on creating a logo that represents your brand’s unique identity.
Tip: Use trends as a source of inspiration for campaigns, but don’t let them dictate your entire brand.Instead, incorporate timeless design principles, such as balance, harmony, and proportion, to create a logo that has lasting appeal.
Myth #4: Rebranding Isn’t Necessary
Even the most successful brands evolve their logos over time. A fresh brand can signal growth and attract new audiences, keeping your business ahead in a changing market. Rebranding can help reposition your business, communicate new values, and breathe new life into your brand’s identity.
Tip: Consider rebranding if your business has undergone significant changes, such as a shift in services, market expansion, or a change in target audience. Or if anyone responds with a sour / straight face when you ask them to respond to the question, “what do you think of our logo?” A refreshed logo can help communicate these updates more effectively.
Myth #5: A great logo = Instant success
A logo is an essential part of your branding, but it’s not the sole factor for success. Nor will it bring in $100,000 in new revenue overnight. Building a successful brand takes more than just a great design—it’s about consistency, quality, and customer experience.
Use your logo as the anchor point of your branding strategy. It should be supported by a strong brand voice, customer-focused messaging, and high-quality offerings.
Tip: To really take your rebrand or brand launch to the next level, we recommend a brand launch campaign and putting dollars into the advertising space, a PR campaign, and influencer strategy.
Myth #6: DIY logos are just as good
Professional designers understand how to create a logo that communicates your brand’s identity and stands out in a competitive market. While DIY logo design tools can seem like an easy, cost-effective option, they often lack the strategic depth and uniqueness that professional design can offer. Investing in a professionally designed logo is an investment in your brand’s future.
Tip: Look at your logo as an investment in your brand’s success. A well-designed brand creates a strong foundation for all your branding efforts, fostering recognition and trust over time.
Your logo is a crucial part of your brand identity, but it’s important to approach its design with the right mindset. Avoid falling into these common logo design myths and focus on creating a timeless, memorable mark that resonates with your audience.
Ready to take your branding to the next level? Contact us today to get started with your custom logo design.
